Cell To Singularity

Role: Senior Marketing Artist

Limited-Time Event Marketing

We branded Cell To Singularity’s limited time events as Explorations (later shortened to Explore events). The objective was to make our players feel like they were embarking on the ultimate quests for knowledge.

Thought you knew everything about household fungi? What are the most profound philosophical questions humanity has ever asked?

There’s always something new to learn when you Explore!

Fungi Limited-Time Event

Social Content Initiatives

As the lead social media manager and marketing artist, it’s often my job to pursue new social media campaigns and initiatives. Highlighting famous scientists from all over the world for Black History Month and Women’s History Month made us realize that the ‘Great Scientists’ campaign should be a fixture in our regular social content rotation. Collaborating with our art directors, I went through multiple style iterations to merge Cell To Singularity’s in-game branding with a modern, informational twist.

A Taste of the Cells Instagram Feed

In-Game Purchases: Bundle Branding Concepts

Character Concepts & Marketing

My goal on Cell To Singularity is to bridge the gap between educational and fun. An effective way of doing this is to incorporate memorable characters that fans connect with. One of them is Archie the Archosaur (right), who started out as a mascot for an online contest and became one of the most beloved characters in the game. I concepted him, worked with our 3D artist to bring him to life, used him in numerous promotional materials, and I now draft out cosmetics for him in our online store.